IDENTITY PROCESS

DELIVERABLES/ASSETS

LOGO

Files for (1) print and (2) screen

Images can be printed

spot colors
Colors are mixed to match a color guide or previous color examples. consistent

Files for various printing

Delivered as: PDF, EPS, AI (vector format)

Screen files (raster format): PNG, JPEG

STYLE GUIDE

PROCESS

1. Discovery & Proposal

I need to learn everything about your business in order to communicate effectively. We will meet to discuss your company and your goals. Here is an example of questions I will ask:

What products or services do you provide?

What is the goal of the project?

What message do you want to convey?

What is your target audience?

Who is your competition?

What makes your business stand out from the competition?

Do you have any likes or dislikes design-wise?

Do you have colors you prefer or a color palette in mind?

Is there a deadline for the project?

Do you have a budget for the project?

I will create a proposal based on value. If accepted, we will determine a timeline for the project. I require a deposit at this time.

2. Research & Design Roughs 1

I do research into your business, your competition, typefaces, colors, and directions. I translate this research first into dozens of tiny thumbnail sketches to get ideas down and hone in on concepts.

I your information into several cohesive aesthetics.

many directions

use the computer to refine ideas into three different directions called roughs.

This process takes 3-4 weeks or more depending on the complexity of the project.